Marketing Analysis

Your Name (required)

Your Email (required)

Subject

Your Message

I have a Marketing Plan in Place for my business.
 Yes No N/A

I have at least one person responsible for managing my marketing.
 Yes No N/A

Our staff is familliar with how we market our company's products and services.
 Yes No N/A

I know who my target market is and I have a full written description of this market.
 Yes No N/A

I've narrowed down who in my target market is and I have a full written description of this market.
 Yes No N/A

I've narrowed down who in my target market is my most likely customer (age,sex,income level,location).
 Yes No N/A

I've estimated the number of customers in my target who could potentially buy from me.
 Yes No N/A

I know who my closest 3 competitors are, what services they offer and what their prices are.
 Yes No N/A

Our business has an online, email ready printed media kit for media inquiries we might receive.
 Yes No N/A

I have an annual marketing budget.
 Yes No N/A

Our marketing budget is based on a percentage of our gross revenue.
 Yes No N/A

Average monthly spending for current marketing and advertising.
 Yes No N/A

I keep track of how a caller or new customer heard about us by asking them and writing it down.
 Yes No N/A

I keep a spreadsheet tally of where calls and customers come from.
 Yes No N/A

Our staff is trained to ask where calls and customers come from.
 Yes No N/A

Our staff is trained to ask where a customer found out about us, including how they got to our website.
 Yes No N/A

We have a system to separately track how our different marketing methods are working for getting new customers.
 Yes No N/A

Do you have a mobile website?
 Yes No N/A

Do you have a mobile landing page?
 Yes No N/A

Do you use mobile ads?
 Yes No N/A

Are you connected by QR codes?
 Yes No N/A

Are you connected by SMS?
 Yes No N/A

Are you using online directories to market your business?
 Yes No N/A

Online Yellow Pages?
 Yes No N/A

Yelp?
 Yes No N/A

Any other online directory?
 Yes No N/A

Are you using Facebook Ads?
 Yes No N/A

Banner Advertising on other sites?
 Yes No N/A

Banner Network or Direct Cross Promotion Banners?
 Yes No N/A

Do you use other Advertising methods?
 Yes No N/A

Referral program for existing customers?
 Yes No N/A

Affiliate program for related business referrals?
 Yes No N/A

Direct Mail?
 Yes No N/A

Radio Ads?
 Yes No N/A

TV Ads?
 Yes No N/A

Val Pak (or coupon deck)?
 Yes No N/A

Newspapers?
 Yes No N/A

Craig's List?
 Yes No N/A

Angie's List?
 Yes No N/A

(If physical location is important) Our business has a sign that is easily visible from the street.
 Yes No N/A

Our business uses press releases to make announcements.
 Yes No N/A

We have a system place to collect email addresses for clients and potential clients.
 Yes No N/A

We use a "spam protection" email marketing service like Constant Contact or iContact.
 Yes No N/A

We produce regular email newsletters for our customers and clients .
 Yes No N/A

We occasionally send out special mailings such as one-time offers or alerts.
 Yes No N/A

We have email sequences that we use for events such as welcoming a new customer, a list of tips and hints, etc.
 Yes No N/A

Does your business currently employ online Advertising methods?
 Yes No N/A

Pay per click such as Google Adwords?
 Yes No N/A

What about SEO - Search Engine Optimization, which is a variety of links, keywords, and tags that are optimized to help customers find us using our most important offerings?

We have a separate blog such as blogger or wordpress?
 Yes No N/A

Do you use Social Media marketing?
 Yes No N/A

Facebook like page?
 Yes No N/A

Twitter Account?
 Yes No N/A

Linkedin Account?
 Yes No N/A

Google Buzz Account?
 Yes No N/A

Myspace?
 Yes No N/A

Youtube Channel?
 Yes No N/A

Flickr account?
 Yes No N/A

Our Business is using these social marketing tools competently?
 Yes No N/A

Our Business needs help learning how to use these social marketing tools.
 Yes No N/A

Did you set up a few search engines such as Google, Yahoo, and Bing?
 Yes No N/A

Google?
 Yes No N/A

Yahoo?
 Yes No N/A

Bing?
 Yes No N/A

I've done a price comparison between my business and my closest competitors and have made notes on why someone would choose us over them and why someone might choose them over us.
 Yes No N/A

I am aware of what income my business is capable of producing at the level it it currently at right now.
 Yes No N/A

I subscribe to a newsletter or trade journal for my industry so that I stay current on what is happening in the industry .
 Yes No N/A

We have a website.
 Yes No N/A

I have a keyword list for my business and check it regularly to keep it updated.
 Yes No N/A

The information on our site is current and updated regularly.
 Yes No N/A

Our website is easy to navigate and visitors can find the most important information from the home page.
 Yes No N/A

Our website collects visitors information through a newsletter or a special sign up offer.
 Yes No N/A

We have an automatic email message (autoresponder) that is sent out when someone subscribes.
 Yes No N/A

Our phone number and address are listed on the home page and are easy to find.
 Yes No N/A

We have a contact page on our site with a map or written directions(if appropriate).
 Yes No N/A

We use a tracking number on our website to determine what calls are coming from it.
 Yes No N/A

We have an "About Us" page that tells the company's history.
 Yes No N/A

Services and Products we offer are easy to see on the Home page.
 Yes No N/A

Different pages on the site give more information about the product and services we offer.
 Yes No N/A

Enough information to answer a customer's questions, perhaps a frequently asked questions section .
 Yes No N/A

The site has several informational articles on our area of expertise.
 Yes No N/A

Client Testimonials are posted that include a picture and a name.
 Yes No N/A

The site has clear attractive photos of our products and services.
 Yes No N/A

The site has a price list, prices with the products or menu (restaurant).
 Yes No N/A

Photos of our Personnel.
 Yes No N/A

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks