5 Reasons to Watch Google during the Recession
There are many benefits to having one company in charge of all that is good online, and that one company is the juggernaut known as Google. While advantages are evident, there are obvious detriments that should also be considered as the public and private sectors increasingly favor Google and its wealth of valuable services.

Rockland Web Design has been monitoring the success of the search giant since their inception, and notes that there are some great reasons for businesses to embrace Google, especially in the apparent recession that exists today, but it will be interesting to note what position the company will be in as we emerge from the recession.


Below are 5 reasons to watch Google during the recession. They're not all bad, but there are some concerns:

1. Philosophy: Most people know Google's stated mission to "organize the world's information. On the way, Google's internal directive is, in my opinion, a great way to stay on the right track in order to meet that objective: "Don't be Evil". Apparently this is the company's way of stating that ethics and morals still hold true in our society. While I applaud this effort, I believe that in order for Google to remain faithful to this effort, the general public, as well as shareholders should monitor the company to ensure that top management creates policies that further embrace the "Don't be Evil" philosophy.

2. Ownership: Google is scarily purchasing everything that is vulnerable on the online landscape. A perfect example occurred 5 minutes ago, when I contacted what I thought was the number for a mobile web development company, and recieved a message that I reached a phone number for Google. How many more companies will be assimilated?

3. New applications: Google's home page is just the beginning of it's online world. Take a moment and click on "more". In there you will find Google earth, docs, research, hundreds of applications that make business and personal life more streamlined. Most cost nothing, just the favor of displaying tasteful advertising. More on that in a minute. But one particular application I'd like to mention: the Google Apps suite allows companies to collaborate through e-mail, run an Intranet, share documents and much more! Check it out at Google.com/apps.

4. Terms of Use: a while ago I sat down and read some of the terms of use for Google Apps. While it is a great suite, my concern is a little clause that states that google can essentially assume control of a domain, and make it their own. While the statement was somewhat vague and likely unenforcible, I would hate to think that one day the only way to get a website up and running is to go is to contact one almighty company.

5. Staying Power: Finally, the fact that Google has maintained a great degree of resilience during both the recession scare and the threat of a Yahoo / Microsoft merger speaks volumes to its staying power. I believe that this is a result of its multi-faceted strategy of creating more and more web applications in the interest of further its core competency...effective search advertising.

In short, buy the stock, use the services, and keep both eyes on Google for the foreseeable future.

Tom Ossa
Rockland Web Design
(914) 584 - 6882
Sent from my iPhone
Categories
General Blog / 93
How to Program Your Life / 2
Archive
December 2007 / 4
January 2008 / 2
May 2008 / 2
June 2008 / 2
July 2008 / 1
November 2008 / 3
December 2008 / 2
January 2009 / 3
March 2009 / 1
June 2009 / 1
July 2009 / 1
November 2009 / 1
December 2009 / 1
March 2010 / 3
May 2010 / 2
August 2010 / 1
September 2010 / 1
January 2011 / 1
February 2011 / 2
March 2011 / 2
June 2011 / 4
August 2011 / 2
September 2011 / 4
November 2011 / 1
May 2012 / 1
June 2012 / 1
November 2012 / 1
January 2013 / 1
February 2013 / 2
March 2013 / 3
November 2013 / 1
December 2013 / 1
May 2014 / 2
November 2014 / 1
February 2015 / 1
March 2015 / 1
May 2015 / 1
June 2015 / 1
July 2015 / 5
August 2015 / 4
September 2015 / 2
November 2015 / 1
May 2017 / 1
September 2017 / 3
October 2017 / 3
November 2017 / 1
February 2018 / 3
August 2018 / 1
November 2018 / 1
December 2018 / 1
February 2019 / 1
May 2019 / 1
July 2019 / 1
August 2019 / 1