In this video, we'll show you why it is important to update your website with useful content for your audience (be they customers, potential customers, or simply do-it-yourself folks), on a consistent basis. There are so many reasons why it is useful to add this sort of content to your website as often as possible. But the reality is that 80% or more of small businesses simply do not discipline themselves to add the material that will keep their target audience engaged with their website - and their company. What sort of content should you add to your website? To put it simply - anything that will be useful for your customer base and their network of contacts! That includes do-it-yourself tips, testimonials, observations about your industry, comments from customers, pretty much anything that you feel comfortable publicly offering. You can get much of this content from files that you already have on your computers. Think about it; you likely have brochures, white papers, emails and much more that would be useful for your audience if you just took the material and added it to your website, and let people know about it's existence. Watch the video for more great tips on how to do this. and stay tuned for more videos to offer you valuable advice to build your company's web presence.