What it's all about:
Each year, sometime in January, there is a United States Presidential Address, called the State of the Union.
I've watched just about every single Address, spanning back to Reagan, mid 80s. (Just to be clear BTW...I have great respect for the Office of the Presidency, as well as both sides of the aisle.)
Since 2013, we've done a little quirky take on the State of the Union, called the State of the Web Address. It's fun, informative, and it keeps our hosted clients ready to capitalize on the latest innovations on the web (or if you like to call it "The Internet", that's ok). If you read some of my blog that has been maintained since December 2007, you'll catch a few others on there.
Here's a sample presentation we did for the State of SEO in Feb 2018. It went quite well.
Anyone who hears the name "State of the Web" might tie it to the annual speech (of course, we didn't do that on purpose lol), but if you look just a bit closer, it also has to do with the "web address", as in www.DOMAIN.com or whatever - the URL. In other words, the state of each business owner's (or company's) domain, or more aptly put - the state of web business in general. We give you the state of things (on the web). Then we show you how to properly respond, and capitalize.
(By the way, if you need to buy a website domain, we can manage it for you.)
Ok enough building up this workshop. Here's what we're doing this year:
What we'll be doing this year at the State of the Web Address 2019:
This year we will be focusing on one subject: Marketing. On the web. Back to the fundamentals.
It's how I started this business, nearly 12 years ago. And what a ride! Results: A consistent six-figure business, a published book, helped to build two separate Chambers of Commerce (Highlands and North Rockland (in alphabetical order), a connection with the local community, a growing local music scene (my new project), and much, much more.
I'm just getting started. All of the above sound like blessings, and they are. But at the core of everything, was creating the marketing plan for each organization. And working the plan every day, then refining it over and over again - forged like steel.
It's time for you to build a marketing plan for yourself. I have the tools and resources to help.
At this all-day workshop (9 am to 6 pm), I will provide you my web marketing strategies for you to be able to refine these three business skills:
- Find: Building a core audience of followers that will enjoy helping you to grow your business reach.
- Speak: Creating a single message, and getting the word out to your core audience...daily.
- Listen: Using stats to follow up, and convert these followers into payment B2B clients, or retail customers.
To do this, we will conduct the following three workshops:
- Workshop 1 - PLAN: Creating a reasonable, down ot earth web marketing plan, with measurable stats.
- Workshop 2 - DO: Show you how to consistently schedule and follow it each workday, without breaking your routine
- Workshop 3 - RESULTS: Check your stats for all that you do, get rid of the stuff that doesn't work.
Rinse, and repeat. Over and over and over again.
Here's the great news: As you get better at this, you'll speed up. And condense your marketing efforts into something that you can assign to others, and do more of the stuff you love to enjoy (I mean, marketing is cool...but I don't know about you, I like travelling when I schedule a vacation a few times a year.
Also, very important - I want to make sure I can connect you with each other in the workshop, so that you can stay on track all year. It's not just about me. It's about the community you can participate in on an ongoing basis.
As a person who has lived, breathed and practiced consistent marketing all his adult life (and probably before that, since my Grandfather had me working happily since age 7 - in between Nintendo games), I feel this is the time to let you know how I've built a consistent six-figure business, year over year. I can back that up, too. Ask me, and I'll be happy to open up the books in the workshop to prove my point.
This year's State of the Web Address workshop will be held at CILK 119 in Nanuet, from 9 am to 6 pm. Three workshops, and a lunch.
CILK 119 - Shared Workspace & Conference Center
119 Main Street, 2nd floor
Nanuet, NY 10980
Seating is limited to 25 participants. Lunch will be provided.
I'm in the middle of prepping materials for the next three days. So if you have a suggestion for the workshop, please message me on Facebook.
The cost for the workshop is $50 at the door. Pre-order tickets are available at a discount:
- Just $29.95 if you RSVP by Fri., Dec 28th at 6 pm.
- $39.95 if you RSVP by Fri., Jan 4th at 6 pm.
- $50 at the door, cash or check.
You can come to each of the seminars individually, for $20 online or in person. You'll get a digital copy of all materials for the day via email. But not my charming personality.*
Pre-orders will get a free copy of my 2016 book, How to Program Your Life, available on Amazon. 20% of book proceeds will go to World Vision, a wonderful charity that has helped children and families in extreme poverty for over 65 years.
If either of those pre-pay options work for you, I'll send you a PayPal link if you message me by then.
If you've read any of my other blog posts, you know I'm passionate and purposeful with Rockland Web Design every day (except Sunday).
I'm taking it all up a notch this year, so hop on the train and let's get to our goals! I would love to work with you to help get you there! =)
* Warning: I try to tell jokes. They don't always work.