Using Analytics to Learn More About Your Web Customers
Adding web analytics to your site has many purposes:

- Track general visitors to the website

- Find how many people are viewing specific pages, such as product or contact pages

- Identifying where your customers are coming from



Watch this short video (Courtesy of
Web Marketing Today) to learn more about web analytics:



Here are some quick tips for using Analytics to track your web customer's habits:
  1. Load the Analytics code on the home page of your site, to track general web visitors.
  2. Additionally, add code to each page that your company would like to see visitors come to, such as a specific product page.
  3. Add code to your contact form, to track how many people are signing up for more information, vs. how many are leaving before offering their contact info.
  4. As the video stated, write down 2-3 goals before checking your stats, so you know exactly what type of information your are searching for.
  5. Check your stats at least once a week to detect trends and changes in web visits.
  6. Set goals based on your weekly or monthly stats (new customers, signups or purchases).
  7. Change the layout of your website often, to always keep your content fresh for visitors.
If you would like to have Web Analytics installed on your company's website, or receive training on how to use this powerful tool, contact Rockland Web Design at (845) 271-4488.


Categories
General Blog / 93
How to Program Your Life / 2
Archive
December 2007 / 4
January 2008 / 2
May 2008 / 2
June 2008 / 2
July 2008 / 1
November 2008 / 3
December 2008 / 2
January 2009 / 3
March 2009 / 1
June 2009 / 1
July 2009 / 1
November 2009 / 1
December 2009 / 1
March 2010 / 3
May 2010 / 2
August 2010 / 1
September 2010 / 1
January 2011 / 1
February 2011 / 2
March 2011 / 2
June 2011 / 4
August 2011 / 2
September 2011 / 4
November 2011 / 1
May 2012 / 1
June 2012 / 1
November 2012 / 1
January 2013 / 1
February 2013 / 2
March 2013 / 3
November 2013 / 1
December 2013 / 1
May 2014 / 2
November 2014 / 1
February 2015 / 1
March 2015 / 1
May 2015 / 1
June 2015 / 1
July 2015 / 5
August 2015 / 4
September 2015 / 2
November 2015 / 1
May 2017 / 1
September 2017 / 3
October 2017 / 3
November 2017 / 1
February 2018 / 3
August 2018 / 1
November 2018 / 1
December 2018 / 1
February 2019 / 1
May 2019 / 1
July 2019 / 1
August 2019 / 1